Research

Coming into this i course i did not realise that there would be as much research to perform, I can specifically remember whilst doing my first module, being on the phone to my friend saying ' what is the point of all this research, it is ridiculous' well i have finally come to realise that research is one of the most vital assets to coming up with a new, creative and fresh ad. This is because I can get all the information about the brand and the product that i need, analyse it and see if any of it will get the creative juices flowing. It also gives me the chance to collect my own data and find out interesting facts, like why people buy the same brand of shampoo time and time again, is it because of the advertising, or is it just because of the smell or the way it makes your hair feel? Over the past year i also found out that research is a great way to look at previous ads done for the brand or product you are advertising for and looking at ads done for competing products. This always gives me a better idea of what the brand characteristics are and the brands personality, and also gives me an idea of what i am competing against, this is vital in advertising because i will always want people to go for the brand that i am advertising.