Imovie

The greed Imovie would not upload on to my blog, if you would like to see it you can visit http://eloiseadelemaslewski.blogspot.com/

The End is here

So its the end of the year, finally handing all my work in tomorrow. I have learnt so much from this course over the past year and i am so happy with my progress, there has only been a few problems over the past few months, nothing i cant handle, but anyway onward with the summer fun and creating a book!!

All work and NO play

Campaign after campaign....we have redone this live campaign three times!!! Finding things hard at the minute! Need to draw up final pieces, finally come up with idea that could work well, lets hope it goes down well!

The Essay and the presentation

When starting this course i did not think that there would be any writing of essays at all, I thought this was a course completely based on the creative aspect of your brain. So you can imagine how disappointed I was when I found out I had to write 2000 word essay. Luckily it was all about brands and what one was. The first half of the essay was about what I thought a brand was and second part was about my chosen brand. I decided to do my essay on Chanel, not because i am obsessed with fashion, it was more to do with the fact that i had watched the french film 'Coco before Chanel' quite recently before I got given this module. I found the film to be very informative and i really enjoyed the way that Coco Chanel was portrayed through the actress Audrey Tautou. It was such an inspiring film I thought that if it inspired me then surely it inspired a lot of other people which would give the brand a good personality. I found writing the essay because it does not come easily to me. I find writing essays quite boring and mundane i would much prefer to do an oral presentation. I found the research more interesting because i could get a feel for what Chanel was all about. After I had completed the essay I had to start on my presentation, I decided i wanted to interact with the audience so i made small laminated cards that were black with a white Chanel logo on them, I also printed some quotes that Chanel had said on the back. I handed these out for the class to get a feel for the elegance of Chanel. I also done a PowerPoint which guided me through my presentation. I found this quite easy but i made sure that i practiced a lot before hand so I wouldn't end up talking too much...I would say or too little but we know that would never happen. Overall my presentation went down well and my research did too, my essay was pretty average but I can only learn from the mistakes i made! I never thought I would say this but...writing the essay helped me a lot with my other modules.

Research

Coming into this i course i did not realise that there would be as much research to perform, I can specifically remember whilst doing my first module, being on the phone to my friend saying ' what is the point of all this research, it is ridiculous' well i have finally come to realise that research is one of the most vital assets to coming up with a new, creative and fresh ad. This is because I can get all the information about the brand and the product that i need, analyse it and see if any of it will get the creative juices flowing. It also gives me the chance to collect my own data and find out interesting facts, like why people buy the same brand of shampoo time and time again, is it because of the advertising, or is it just because of the smell or the way it makes your hair feel? Over the past year i also found out that research is a great way to look at previous ads done for the brand or product you are advertising for and looking at ads done for competing products. This always gives me a better idea of what the brand characteristics are and the brands personality, and also gives me an idea of what i am competing against, this is vital in advertising because i will always want people to go for the brand that i am advertising.

Time management

I have come to realise that time management is one of the most vital skills that has to be possessed to do this course. In my very first module i felt as though i was going to pull my hair out, my time management skills were non existent and i was staying up until 3 am every night and waking up at 7 am every morning, for a week. I vividly remember having a conversation with my tutor Kay, when i had my first tutorial, about how bad my time management was. To be honest it is not much better now, I am still scatty, unorganised and useless with time. It has got slightly better due to the organisation skills that my partner Eloise possess'. Don't get me wrong i get all my work done for the deadlines and always make sure that i do all the work that i need to and don't leave any extra for my creative partner Eloise. I have started to do more time plans which consist of drawing a table and writing what i will be doing every day until the deadline. This has helped me manage my time a little bit, but i still have along way to go...fingers crossed!

The verdict

After having the 'interesting conversation' with one of my dads colleagues, where she stated that ad's from the 80's where better than ad's today, i decided to look at some ads from both the 80's and now. After doing so i came to the conclusion that i cant say whether i agree with her because the ads were aimed at different people and different age groups. Back then advertising was not as creative and i don't think used the 80, 20 rule. I think that is a huge part in creating brilliant ads because it keeps the audience engaged. I prefer the ads from today but i also think that the ads i have chosen to use were also good and played a lot on the humour aspect of advertising. You can make your decision and let me know, it would be quite interesting to know what people think and whether people disagree with what i am saying or not! Is that what a blog is for...to start debates :).

Heinz tomato ketchup ad

I have decided to put this new advert from heinz on my blog because i believe that it depicts the advertising of today. Todays advertising is not only clever but also keeps you engaged through making the audience do some of the work. The first time i saw this ad i immediately knew that it was for heinz ketchup because of the way people were smacking the bottom of the bottles, this action, I believe is iconic.

Ads from today

This is one of my favourite advertisements, it is for the Land Rover Jeep campaign, I don't know if you can see but where the eskimo and the tribal person overlap it makes the shape of the car. I think the creative genius behind this ad is brilliant. These are the type of ads i want to be doing because they are so clever and work so well. This ad also has the 80, 20 rule because you have to look closely to see the small outline of the car. I LOVE IT!!!

New Heinz Tomato Ketchup TV Ad UK

Ads from today

This is an advert for Heinz Tomato Ketchup, I really love this campaign because i feel that it portrays what a lot people think, that their food is bland and tasteless without heinz ketchup. I also love it because i think it is a perfect representation of what adverts are like today, they use the 80, 20 rule by this i mean that the advertiser does 80% of the advertising and the audience have to think about it to get it, that is the other 20%. It also shows really good imagery, i like the way that the picture itself does not have much colour, because the Heinz bottle stands out on the page.

Colgate tv ad

This particular ad is from the 80's, as you can tell by the interpretation of the 80's song baggy trousers. The first time i saw this advert it made me laugh because it is so cheesy. I have to say the print ads may have been 'better' back in the 80's but i can guarantee that the television ads weren't.

Madness 'Colgate' TV Advert '80s

80's ads

These particular ads created a lot of controversy too, because of the fact that it is saying that this women cant cook but she has good cleavage so what does it matter? Once again i like this advert because i think that it is clever and works really well. I think it may just be me but i love ads that get women on their high horse because these types of ads do not bother me at all. i can understand where my dads friend Emma is coming from because these two ads i have put on my blog so far have been quite clever and the way they are printed work really well.

80's Ads

This particular ad was created in the 80's for a company called PeTA, it caused quite a lot of controversy, a lot of women got offended by this ad because they believed that women should be able to be beautiful and natural with having to 'trim their fur' it may have been because of it being ran in the 80's but i dont think that it is particularly offensive. i actually quite like this ad because it is quite shocking and it is telling women what to do and it is definitely creating some controversy.

An Interesting conversation

Recently I drove to London to spend some time with my dad who lives there during the week for work, my mum and I went to meet my dad from work and go to one of his colleagues leaving party. This is the first time i met my dads friend Emma, she was a quite elegant looking women that looked as though she had been very independent throughout her life. I will never forget the first words she said to me, ' where on earth are you from, your accent is so messed up' all i could think is that I liked her already. After a lot of talking about different things I found out that she used to work in advertising for many years at TWA. She worked there in the 80's and 90's and was determined that advertising was much better in those days when it was al print ads and none of this 'digital work'. So I have decided to take it upon myself to look at some advertisements from then and now and compare them to see whether I agree with her or not.

indian ad

I found this Indian advertisement for an indian marker on you tube, i think it is a really good advert and uses the indian culture in order to show how good that particular marker is. I also like this ad because they explain to you at the beginning what the Indian rituals are, so this ad could run in different countries.

A Very Good Indian Commercial

Eye movement clue for advertisers

Eye movement clue for advertisers

This particular piece of news is really useful for advertisers, it shows a new piece of technology that can determine where people look when they are looking at an advertisement. This will be a huge help to advertisers because it will show where exactly they should put a poster in a street, where they should put the most important information on the poster or billboard so that people will read it. I hope you get some good information from this.

Digital skills

We recently got given a module called Digital skills, this module consisted of creating a research file about all the different areas we were supposed to have covered throughout the year in our computer lessons. We also had the Easter holidays to create an Imovie that represented greed. I firstly got my research done, some parts of the research i did not understand due to the fact that we had only had 5 computer lessons, but i managed to get the research finished. Throughout the Easter holidays myself, Johnny and Eloise met up to try and come up with some ideas for the Imovie. after a lot of deliberation we settled on making it about the game Monopoly because we felt that this game represented greed the most due to the fact that everyone wants to have the most houses, the most cash and take properties off the other people playing the game in order to win. I was the camera women, Eloise was the character that got sent to 'jail', Johnny won the game and my friend Mark ended up losing everything. We felt that this represented greed in everyday life, people always want to be on top and be the most successful. I will be posting the video on my blog as soon as I get a hold of it so you can see what you think. This module was really useful because it gave me the ability to use Imovie, i had never used it before this module. I really enjoyed it.

Phil Collins "Gorilla Drummer" Cadbury Ad (Dairy Milk)

Cadbury Advert - Cadbury Chocolate Charmer Ad (official version)

Cadbury advert - Cadbury Chocolate Charmer Ad (official version)

This is one of my least favourite advertisements on TV at the moment, it may seem weird that i have put an advertisement on my blog that i don't like, I just feel that it has to be said that personally i dont think that it has kept in with the humorous advertisements they have done in the past. For instance the Gorilla Cadbury ad, some people did not like this advertisement but i felt that it was really humorous not only because of the drumming gorilla but because of the fact that it doesnt make any sense. I know it may seem a bit backwards because advertisements are supposed to make you think of the product, not a drumming gorilla but i like it because it is different. So i am going to grace you with it presence on my blog for all those people who just love a good old drumming gorilla.

The loss of a Tutor

Unfortunately for us Allison got a job in an advertising agency, although i am extremely happy for her it has had a huge effect on the course! Due to not being given particular modules and not being told our PPD has to run throughout the whole year, we have been running around like headless chickens trying to get our work completed. It has been hectic and very stressful but I feel that i have gained the skill to organise my tasks and work load throughout these past few months. There is always a silver lining and that is mine! It may seem small but i am the worlds most unorganised person so this is quite an achievement.

Although i say this i do feel robbed of the past few months due to finding out we were supposed to be doing modules that we had never even herd of and that we haven't had the full support we have needed due to the lack of a tutor!! I dont like to bad mouth my course because i enjoy it, but surely we should be getting what we are paying for! Its just unfortunate that i have to write this because until this happened things were smooth sailing.

The Concrete jungle

How many courses get the chance to go to New York, not many. Well we did and i have never been more enticed my a city in my whole life! At first i was slightly nervous i had been before but i was a small child with my cousins hand to hold on to, now i am an 'adult' with no ones hand to hold to except my friends if they let me :)! We had a scare at one point because we thought that are flight may be cancelled because of British Airways going on strike, luckily it wasnt and in no time we were on our way to the Big Apple! There were a few hiccups on the way, such as a group of 11 of us going out for a sly smoke and almost not being able to get back through the security! That was quite funny and slightly embarrassing at the same time! But despite the hiccups and the uncomfortable plane journey we got to New York safe! We got our luggage and immediately got on a coach with a guy that gave us a little tour of New York i was completely in love the moment i stepped off the plane!! Even the road signs caught my eye and made me love the place even more!! We were supposed to be staying in the New Yorker, instead we rolled up outside a Holiday Inn, at first everyone was annoyed but once we realised the time we all decided that it was better than sleeping on the side of the road. The rooms turned out to be really nice and the beds were very comfortable!! We went around New york on the tuesday, it was badly raining so we all decided to buy umbrellas which didnt really work the way that they are supposed to! we done most of our site seeing on the tuesday and went to the Guggenheim and ground zero which was so touching! We then got the chance to go to different advertisement agencies, DDB and MCann Erikson both of the agencies were amazing but DDB seemed more relaxed and more fun! We got the chance to talk to some of the creatives and they were so enthusiastic about everything we had to say, it was the cherry on top of the cake for my New York experience, at this moment i knew i wanted to be a 'New Yorker' i have never felt a love for a city like i did for New York, I didnt feel like i was a tourist i felt like this was were i am supposed to be!! Now all I have to do is bang doors down and make contacts to get myself in there! Although it may sound over the top i have never been overwhelmed with sadness when i leave somewhere that is not my home, but i was! I have been there, I have got the T-shirt and all i want is more!

London Trip

One of the highlights of this year was the trips, our first trip was to London. Although the coach trip was terrible and the hotel wasn't much better, the trip was still very helpful! We got the opportunity to go to Fallon, DARE and CST. We got given two seperate briefs for this trip which was slightly scary because i have never given a presentation infront of working creatives before. Fallon allowed us to work in our creative teams which was fun, the product they had us work on was Innocent smoothies we had to do a campaign that explained to the consumer that Innocent would make you happy and would make you more healthy. Myself and my partner found this quite hard because we could not come up with a strategy and as i have explained advertisements are based around the strategy. We presented our work, the two creatives were not all impressed but they gave us really good feedback which was well worth the embarrassment. We also got the chance to go to DARE, it was amazing, we walked in to a conference room with a long table full of snacks, beer and wine (a students idea of heaven, FREE drink) we got the chance to look at their real and look at the creatives book that they went to their crits with! It was a lot to take in and quite overwhelming finding out the hours they have to work, but if you love your job then I guess it doesnt matter. Finally we went to see CST, ran by a renowned copy writer Dave Trott, I have never been more nervous, I had herd that Dave Trott was always looking for new questions to be asked and new answers to be given, so i walked in, pen and pad in hand feeling like a nervous school girl on her first day of school. The conference room was very different to that of Fallon and Dare, it was pretty much bare with a glass table, and a lone TV in the far corner, i could feel myself growing more nervous. Then Dave Trott walked in, i bet you think i am going to say it wasnt a nerve racking as i thought? Well it was, within the first hour Dave Trott was threatening to leave the talk, no one was asking questions about the work we had to put up on the wall about the G-Wiz. I held my breathe and then spoke the words I thought I was going to regret for the next hour, i mentioned moving on to the next ad and talking about that one. Dave Trott replied with a cool 'go on then you get up and Crit this work' so for the next hour I decided to Crit everyones work! I started off nervous and it didnt help i had laryngitis, but then became more confident and actually enjoyed myself! Although it was very nerve racking, I will never forget the day i met Dave Trott.

Report AD109

We have been given a module that consists of writing a 2000 word report about what skills, knowledge and expertise are needed in order to operate as a creative in the advertising industry. I found this a bit of a struggle because I didn't know how to start the report off, so i decided to create a plan for my report, I wanted to start off my stating the skills, knowledge and expertise needed then i would base my report around these. I wrote the first sentance and got mind blank...i put on some music for inspiration and started typing, i typed everything that came into my head and managed to write 3000 words and finished my report in one day. I was pretty pleased with myself, I read through it and cut down the word count and then sent it to my dad and my boyfriend to read, they both seemed pretty impressed with it, well it came back with no changes or notes so this is what i assumed. Once I got this out the way I then moved onto my live brief with Eloise which i am still in the process of doing so I will keep you updated.

Stress!!

The end of the year is looming and I have sooo much work to do, PPD.....Live brief.....presentation and this blog :)!! Lifes a rollercoaster at the minute!! Hard to determine whether i am going to get it finished!!

john lewis ad

The advert below is for John Lewis, I love this ad because it gets the message across and the strategy ties in really well with the advert. I love the music, i think that it fits in perfectly with the advertisement itself. It makes me feel warm and have a new outlook on John Lewis.

John Lewis Ad 2010 - Fyfe Dangerfield 'She's Always A Woman'

What is Brand

The next module i am going to talk about is 'What is brand'. In this module we had to look at what we thought a brand was, this consisted of creating a research file and then choosing a particular brand and writing an essay on what i thought brand was, and about the chosen brand. We would also have to do a 5 minute presentation. This was the thing i feared most, I have no problem talking in front of people but when it has to rehearsed and you have to remember what to talk about i become slightly nervous and get worried i will forget everything. I really enjoyed this module because i got the chance to research Chanel and look at the way Coco Chanel came up with her brand, i found this really interesting. I did not particularly enjoy writing the essay because that is not one of my strong points. It turned out ok though and i managed to get a satisfactory mark. I actually ended up enjoying giving my presentation and talking for 5 minutes because talking is something i am very good at! Overall i thought this module was very good because it helped me understand brand more, this will help me in future projects because the style of an advertisement is generally based on the brands personalities and characteristics.

Strategy

When creating a advertisement their must always be a strategy line in order to create an advertisement that would be successful. You must first look at the proposition, this will come with the brief and then you must make sure that you some up with a strategy that will get this proposition across. In this module we got given different brands that had propositions and we had day briefs that consisted of coming up with a strategy line that would work well with the brand and meet the proposition. i struggled a lot with the first few brands because i was trying to make my strategy witty and trying to play off words etc. i realised that this didn't work because it didnt get the proposition across in a clear and concise way. I finally hit the nail on the head with my strategy for FEDEX, the proposition for this particular advertisement was 'guaranteed next day delivery' i came up with the strategy 'FedEx today. Yours tomorrow' i think this works well because it is clear and straight to the point. unfortunately the advertisement i came up with to run alongside this was not very strong, this is when I realised that I am a Copywriter.

Copy writing and Art directing

Throughout the year we have been told that in the industry you will be expected to decide whether you are an Art director or a Copywriter. Many years ago Copywriters and Art directors used to work down the hall from each other and did not used to communicate, this all changed when William Bernbach, a noted Copywriter, decided that it would be best to put both the copywriter and the art director together to work as a creative team.

In this module we had to do a research file that contained information about successful Copywriters and Art directors, I looked at their work and decided what i thought worked and what i thought didn't. It was very interesting looking at different Copywriters and Art directors because this helped me decipher what i may be. For the other part of this module we paired up into creative teams and had to create two separate campaigns for Phillips HD ready TV, we had to create a campaign that was based solely on copy. This is when i discovered that i found it a lot easier to come up with different strategies and worked well with wording, i felt more at ease with this and also found it more interesting looking at different Copywriters. We also had to create a campaign that was based solely on images, i also found this very interesting but found it a lot harder to come up with ideas because i felt like they all needed copy to go with them in order to make them effective. My creative partner Eloise Maslewski found it a lot easier to come up with the images that word work without copy, this gave me the impression that she was more of an Art director than a Copywriter. I really enjoyed this module and feel it is vital when determining whether I was an Art director or a Copywriter because it gave me the opportunity to create campaigns that are based on one or the other, this in turn allowed me to get a feel for both creative roles.

Creative thinking

Our very first module was about creative thinking. We got told that we had to create a carrier that would hold a book with all of our exercises in. i couldn't think of anything at first, I new i wanted to do something that would stand out....My first initial idea was to make a head out of paper machete but then i thought a lot of people would think about doing that, so i had a talk with my sister and my mum to get their opinion on what they thought i could do in the short amount of time we had to do it. I then thought of doing a transparent upside down fish bowl with different coloured lights in to represent the different parts of the brain, i thought i could slot the book in some how and that would work. I always enjoy getting other peoples opinions so i decided to consult my fellow advertisers they all really liked the idea but didn't know if it would work out the way i was imagining it, so I went back to the drawing board. I then thought a lot about what i thought was the key to any sort of creative thinking, it may seem weird but my automatic thought was an eye, i felt that this was the key to seeing things that get your creative flow moving. I finally decided i would make a book with a 3D eye on it, the eye blinked and inside the book it had all of the exercises we had completed throughout the module. I made them all 3D to tie in with the feel and look of the 3D eye.

This module was one of my favourites because I had free rein over what i wanted to do and i could use as much creativity as i wanted. It was hard work, i must have stayed up until 4 o'clock every morning trying to make my book stand out from the rest. I learnt a lot from this module, it helped me unlock the parts of my brain that i never knew existed. It was fun and my tutors really liked the final product.

Intro

We have been set the task to create a blog for a project at college, i have never attempted to write a blog so i dont know how this will go...I am not going to attempt to write interlectually because that isnt me. I talk too much so this might be the perfect place to put my words down on computer? In my blog i am going to talk about my first year in my chosen course Creative Advertising FD. i have always been interested in Advertising because i have always been one of those people that hates it when the adverts cut into one of my favourite programmes, I want to create ads that interest people as much as the programme. I have come to love and admire a lot of ads on TV and think there are some brilliant advertisements around at the minute, I will be posting some of these ads so that people can appreciate them and so that my blog will be somewhat interesting. The name of my blog may seem a bit pretencious but i was feeling a pretencious that day, it seems kind of funny now because i cant imagine anyone being that interested in the 'world according to me' but i am going to keep it! Over the past year in my course i have met some life long friends and learnt a lot about advertising, thanks to my tutors. I have run out of things to say...unusual for me but i hope you enjoy the riveting read that is my blog.